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Internet and media sector

The Prince’s Trust Internet and Media Leadership Group brings together broadcasting, publishing and new media companies that want to give young people a new start in life.

Internet and Media Sectors

Founded in 2011, the IMLG changes hundreds of lives each year through a diverse range of innovative partnerships. Working with some of the world’s leading brands, the group aims to tackle youth unemployment and champion diversity in a thriving, growing industry.

A message from the Chair – Rhys Grossman, Russell Reynolds

Our partners demonstrate a real commitment to young people, but also benefit from incredible opportunities themselves. Supporting The Prince’s Trust has a profound impact on an organisation, and the IMLG is home to some of the most exciting corporate/charity partnerships in the UK.

Read about some of our partnerships

Sony PlayStation and The Prince’s Trust: getting started with games design

Sony Computer Entertainment Europe

In 2013, Sony PlayStation supported the launch of Get Started with Games Design, a series of short courses aimed at opening up the gaming industry to all young people. Almost 100 young people have completed the programme to date, with 75%  moving into education or training.

As well as being one of our most popular courses, Get Started with Games Design is a unique route into an industry that many young people are incredibly passionate about. Some of the young people we reach have gone on to study games design at university, while others have even moved straight into paid roles with Sony PlayStation.

Vivendi and The Prince’s Trust: Inspiring through film


Through its Create Joy Fund, Vivendi has been supporting The Prince’s Trust for over five years. The company helps fund filmmaking, storytelling and production skills courses, giving vital industry experience to young people who are long-term unemployed.

Vivendi is passionate about young talent and uses The Prince’s Trust as a way of building a more diverse talent pool for the creative industries. Over two thirds of the young people supported by Vivendi have moved into further education or employment, with many hoping to launch successful careers in film.

Zoopla and The Prince’s Trust: fundraising champions

Zoopla Property Group

In 2014, Zoopla employees were crowned ‘All Round Heroes’ at our annual corporate awards ceremony, having raised over £80,000. Despite having fewer than 500 people, the company punches well above its weight, demonstrating its passion for changing young lives.

From entrepreneurial competitions to climbing Ben Nevis, Zoopla employees have undertaken a broad range of fundraising challenges. As well as generating huge sums of money, the business regularly offers valuable work placements for young people looking to gain experience.