Senior Management Team
The Senior Management Team is responsible for
the leadership, strategy and priorities of the organisation, for
the delivery of the Business Plan and Budget, and for the overall
day to day running of The Trust.
Martina Milburn, CBE
Martina joined The Trust in May 2004, having been Chief
Executive of the BBC Children in Need Appeal since 2000.
Martina trained and began her career as a journalist,
established the Press and Communications function for the Catholic
Fund for Overseas Development (CAFOD) and worked on a freelance
basis for a range of national media. She then held the post of
Chief Executive of the Association of Spinal Injury Research,
Rehabilitation and Reintegration (ASPIRE).
Martina has been a trustee of several charities and currently
sits as a commissioner on the Government’s Commission for Adult
Vocational Learning. She co-chairs the Youth Action Group with a
minister from the Department for Education. The group includes
voluntary sector organisations and nine government departments.
Martina also chairs the Fundraising Implementation Group, which
aims to co-ordinate the fundraising activities of the group of
Prince’s Charities and sits on several other bodies which support
the work of HRH The Prince of Wales.
In the 2012 New Year honours list, Martina received a CBE for
services to charity.
Director of Human
After initially being apprenticed in the water engineering
industry, Steve moved to banking and then specialised later in HR.
He joined The Trust in 2006 from Sue Ryder Care, where he had been
HR Director for the healthcare charity. Before Sue Ryder, Steve was
at Barclays, where he undertook several senior HR and general
management roles. He is a previous Chair of the Charities HR
Network and has extensive experience in HR strategy, change
management and leadership development.
Director of Marketing and Communications
The strength of The Prince's Trust brand makes us a positive
choice for our young clients, supporters and partners alike. Paul
leads The Trust's marketing and communications team who are
dedicated to the task of spreading our message to the widest
possible audience while building long term value in the brand.
Paul joined The Trust in 2002, became head of marketing in 2005
and joined the senior management team in 2007. Previously, Paul
managed marketing campaigns for a range of sports, arts and leisure
venues. From 1996 to 2002 he was head of marketing at Arts &
Business - a charity which, like The Trust, has HRH The Prince of
Wales as its President.
Director of Fundraising
As the Director of Fundraising, Tara oversees private
and public sector partnerships. Tara has returned to The Trust
after two years in Mumbai working as India Development
Director for Human Rights Watch, and was previously Deputy
Director of Fundraising. She started working with The Trust in
2005, first as a volunteer and then in the Corporate Partnerships
Prior to her work for non-profit organisations Tara worked in
publishing for 10 years, initially at Euromoney Institutional
Investor plc running international investment conferences and later
at Dennis Publishing, where she was publisher of a group of
consumer technology magazines.
Director of Operations
Having started in the hotel industry with Trusthouse Forte and
Granada, Alan went on to join Whitbread PLC where he was
responsible for the management and development of several brands,
including Beefeater and David Lloyd. He led regional teams of 700
people. He moved on to become Operations Director at Punch Taverns
and, subsequently, a board director for Route Organisation, a
business services provider in the leisure industry.
In his most recent role as Director of Operations at Companion
Care Ltd, Alan was responsible for running and growing an
innovative and complex veterinary practice network based in Pets at
Home stores across the country. Alan already has links with The
Trust and is a business mentor for five young people in the
Staffordshire area - something he started in 2009. He also coaches
a local junior football team. He joined The Trust in September
Chief Financial Officer
Nigel joined The Trust as Chief Financial Officer in July 2012
from PwC where he was a Partner from 1989 working in audit,
corporate finance and transaction services ('TS') roles. For many
years he was responsible for the PwC Regional TS team (covering all
offices outside of central London) comprising some 10 partners and
He also had a 'sideline' in events and hosted the PLC Awards
(often called the City Oscars) for 16 years and set up The techMARK
Awards in 2000 . He was personally responsible for setting up the
charity collections at these events, which during his tenure raised
over £450,000, principally for children focused charities including
The Prince's Trust.
Rosemary Watt - Wyness
Director of Policy and
Rosemary joined The Trust at the end of 2006 as Director for
London. Three years later she led the successful merger of the new
London and South East region. Regional delivery grew each year to
support nearly 8,000 young people. Rosemary was then appointed
Director for the South of England before becoming The Trust’s
Director of Policy and Strategy.
Before joining The Trust Rosemary was Chief Executive of a
mental health charity and Deputy Director of a homelessness
prevention charity. She established the first project in the UK to
mediate between young homeless people and their families. She has
an extensive background in young people’s services and leading