Scratch Meals - Phil Pinnell
Phil from Dulwich came up with his
business idea when he was a student, struggling to eat decent,
healthy meals while living alone.
convenience without wanting to compromise on quality and taste,
Phil thought of all the other busy individuals who might be
experiencing the same kind of frustration as he was.
So, with the idea of introducing locally
sourced and wholesome food to the ready meal market, Phil
approached the Prince’s Trust to see if he could receive any
support for his new business plan.
After this initial contact with the youth
charity, Phil received a market research grant to help him
investigate whether his business idea was viable.
Next, Phil began the task of carefully writing
up his business plan, which he pitched to a panel from The Prince’s
As a result of this meeting Phil received a
business loan to help him get the next phase of his company, which
he named Scratch Meals, into motion.
Phil then rented a market stall in London so
he could begin to get an idea of costs and start thinking about
what kind of produce to sell.
As the idea for Scratch Meals
developed and progressed Phil approached a number of independent
food shops in London in the hope that they would agree to stock the
Scratch Meals range in their stores.
After a year trading in independent shops,
Phil approached supermarket giant Sainsbury’s with a business
Scratch Meals have now been sold in
Sainsbury’s since May 2011 and the company has premises in
Yorkshire employing up to six people a day. Phil still has even
higher hopes for the future:
My ultimate goal is to revolutionise the ready
meal market and to keep developing the brand.
Phil said “The Prince’s Trust was absolutely
fantastic. The whole process of setting up my business was
great, and I had to do everything properly. I’m really grateful for
the support I received in the beginning, which has helped me get
where I am today.”