You can be heroes

ITV daytime show This Morning has launched its You Can Be Heroes week with the help of HRH The Prince of Wales.

The campaign aims to raise awareness of the importance of volunteering in the UK and begins with an exclusive interview with His Royal Highness aired at 11.30am on Monday 7th January.

During You Can Be Heroes week, This Morning will profile charitable organisations to demonstrate the contribution made by volunteers.

Holly Willoughby, HRH The Prince of Wales and Philip Schofield. Photo Ken McKay/REXFeatures

In his interview with This Morning presenters Philip Schofield and Holly Willoughby, The Prince of Wales said:

Trying to raise 50 million pounds plus a year [for The Prince’s Trust] is quite a challenge but we are very lucky because there are some wonderful generous people and generous companies who are prepared to help because they see the added value of all this and the difference to people’s lives.

On Thursday 10th January, Prince's Trust chief executive Martina Milburn will appear on the This Morning sofa with Trust-supported young entrepreneur Jarred King. Jarred talk about how the Enterprise programme and his volunteer business mentors helped him get where his is today.


Did you know that The Prince’s Trust values the support of more than 6,000 volunteers who make up 80% of the organisation? Volunteers support young people in a variety of ways – through mentoring, working in our offices or on Prince’s Trust programmes.

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Whether you need a plumber in Plymouth or a gardener in Gateshead, using a Trust-supported business is a practical way for you to help.

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Their potential is unlimited. Our resources are not.

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